The responsible authority according to the data protection acts, especially according to the General Data Protection Regulation (GDPR) within the European Union, is:

Sierra Madre GmbH
Rohrstrasse 26
D-58093 Hagen
Vertreten durch:
Guido Klaumann
Timo Fischer
Marcus da Costa

Rights of the persons affected

Using the given contact information of our data protection officer, you can at any given time make use of the following rights:

– requesting of information on which of your personal data is saved and how it is processed,
– correction of incorrect personal data,
– deletion of your personal data saved by us,

– restriction on data procession, in case we are legally not allowed to delete your personal data yet,
– objection to the processing of your personal data by us, and
– data portability, in case you have consented to data processing or have entered into a legal agreement with us.

Provided that you have given us your consent, you can at any time revoke your consent for the future.

You can at any given time contact the responsible regulatory authority with a complaint. Your responsible regulatory authority depends on the federal state of your registered place of residence, your workplace or the suspected infringement. A list of all regulatory authorities (for the non-public sector) including addresses can be found here:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of data processing by the responsible authority and by third parties

We process your personal data exclusively for the purposes stated in this privacy policy. There is no passing on of your personal data to third parties, apart from the purposes stated herein. We only pass on your personal data to third parties if:
– you have expressly given us your consent to do so,
– such disclosure is necessary in order to enter into a legal agreement with you,
– such disclosure is necessary for compliance with a legal obligation,

such disclosure is necessary to safeguard justified interest and there is no reason for assuming that you might be having an overriding interest warranting the protection and non-disclosure of your personal data.

Deletion or blocking of data

We adhere to the principles of data avoidance and data economy. Accordingly, we only save your personal data for as long as we might need them to achieve the purposes stated here or for as long as any of the retention periods laid down by the legal authorities necessitate it. After the ending of such a purpose or the expiration of such periods, the relevant data is blocked or deleted routinely and according to the legal requirements.

Collection of general information during a visit of our website

When you visit our website, cookies enable us to automatically collect general information. These server log files contain information such as the type of web browser used, the operating system, the domain name of your internet service provider, and similar data. The collected data exclusively contains information that does not allow any conclusions being drawn about your person.
This information is technically necessary in order to deliver site content requested by you and it is required for the use of the internet. It is especially processed for the following purposes:
– to ensure easy connectivity and seamless loading of the website,
– to ensure the trouble-free use of our website,
– to evaluate the security and stability of the system, and
– zu weiteren administrativen Zwecken.

Our processing of your personal data is based on our legitimate interest in the aforementioned purposes for data collection. We do not use your data to come to any conclusions about your person. The data is received only by the responsible bodies and if necessary by their contractors.
Anonymous information of this kind might be statistically evaluated by us if necessary, in order to optimize our web presence as well as the technology behind it.

Cookies

Like many other websites, we also use so-called “cookies”. Cookies are small amounts of data that are transmitted to your computer’s hard disk by a server. This automatically provides us with certain information, such as for example your IP address, the used browser, the operating system, and your connection to the internet.
Cookies cannot be used to start programs or infect a computer with a virus. The information collected through cookies enables us to make navigation easier for you and to display the websites correctly for you.
Under no circumstances do we pass on such collected data to third parties or connect them to your personal data without your express consent.
It is of course possible for you to access a basic version of our website without cookies. Generally, internet browsers are configured to accept cookies. It should be possible for you to deactivate the use of cookies in your browser’s settings. Please consult the help options of your browser in order to find out how to change the settings. And please note that some features of our website might not work properly if you disable cookies.

Contact

In the event that you contact us with any kind of question via email or via our contact form, you consent to your personal data being used for the purpose of contacting you. This necessitates providing us with a valid email address. It is necessary to assign the contact request and to reply to it. Providing us with any additional personal information is optional. The data provided by you is saved for the purpose of processing of your request as well as for possible follow-up questions. Your personal data is deleted automatically as soon as your issue has been solved.

Newsletter data

If you want to subscribe to the newsletter offered on the website, we need your email address as well as other relevant information that allows us to verify that you are indeed the unser of the given email account and have agreed to receiving the newsletter. Further data is not collected or only provided by you on a voluntary basis. This data is used exclusively for sending out the requested information, and it is not passed on to any third parties.
The data entered into the subscription form for the newsletter is processed exclusively on the basis of your consent (Article 6, paragraph 1 a GDPR). At any given time, you can revoke your consent to us saving the data and the email address as well as using them to send out the newsletter; you can do so by clicking on the “unsubscribe” link in the newsletter, for example. The legitimacy of previously processed data shall remain unaffected by your revocation.
The data provided by you in order to receive the newsletter is saved by us until such time when you unsubscribe from the service; it is deleted upon your unsubscription. Data that has been saved by us for other purposes (such as, for example, email addresses for memberships and user accounts) shall remain unaffected by this.

Social Media Presences

We maintain publicly accessible presences on social media networks. Social media such as Facebook, Instagram, etc. are usually able to comprehensively analyze your user behaviour if you visit their website or a website with integrated social media content (such as, for example, like buttons or advertising banners). By visiting our social media presences, numerous data protection related processes are initialized. They are as follows:
If you are logged in to your social media account and visit our social media presence, the provider of such social media platforms is able to assign the visit to your user account. Furthermore, it is under certain circumstances possible that your personal data can be collected even in the event that you are not logged in or that you do not have a user account registered with the relevant social media platform. Such a collecting of data might, for example, be achieved via cookies that are saved on your device or by being derived from your IP address.
By processing such collected data, the providers of the social media platforms are able to create user profiles which store your preferences and interests. In doing so, they are able to show you interest-related advertising on or off the relevant social media presence. If you have registered a user account with the relevant social media network, such interest-related advertising can be displayed on all devices on which you were or are logged in.
Please note furthermore that we are unable to comprehend all data processing carried out on such social media platforms. Depending on the provider, there might be further processing of your data by those providers of social media platforms. Details can be obtained by reading the respective terms of use and privacy policies of those social media platforms.

Prize draws, giveaways, and contestse

We process personal data of persons taking part in prize draws, giveaways and contests exclusively in accordance with the relevant data policies, insofar as their processing is a contractual necessity for providing, hosting and carrying out such events, the contestant has consented in the processing, or such processing serves our vested interest (such as, for example, for the purpose of making the event secure or protecting our interests from abuse through possible collection of IP addresses while submitting entries into the prize draw, giveaway or contest).
In the event that posts of the participants are made public as part of the contests (such as, for example, as part of a voting process or a presentation of the winning entries or the winners or news on the contest), we would like to point out the possibility that the participants’ names might also be made public. All participants reserve the right to dispute this at any given time.
If the prize draw, giveaway or contest is organized within an online platform or a social media network (such as, for example, Facebook or Instagram, hereinafter referred to as “online platform”), additional terms of use and privacy policies of these online platforms apply. In such events, we shall notify the participants that we are responsible for any participant’s data provided as part of the contest and that any pertaining questions are to be directed at us.
The participants’ data shall be deleted as soon as the prize draw, giveaway or contest has ended and the data is not needed anymore in order to inform the winners or to handle expected queries regarding the contest. In principle, the participants’ data shall be deleted at the latest 6 months after the end of the contest. It may be stored for longer in order to, for example, reply to pertaining questions or comply with the winning obligations; in this event, the information retaining period depends on the kind of win and extends to, for example, up to three years for objects or services in oder to, among other things, deal with warranty claims. Furthermore, the participants’ data may be stored for longer in oder to, for example, provide news updates on the contest in online and offline media channels.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (hereinafter referred to as Google). Google Analytics uses so-called “cookies”: small data files that are saved on your computer and that allow the analysis if your usage of the website. The information created by the cookies regarding your usage of the website is generally passed on to a Google server in the USA and stored there. As per the activation of IP anonymization on these websites, Google will – within member countries of the European Union or within other contracting parties to the agreement on the European Economic Area – shorten your IP address before passing it on. Only in exceptional cases will your full IP address be passed on to a Google server in the USA and shortened thereafter. On behalf of the provider of this website, Google will use such information to analyse your usage of the website, to create reports on your activity on the website, and to offer further services to the website provider that are connected to the website usage and internet usage. The IP address relied by your browser to Google Analytics shall not be connected to any other data collected by Google.
The purpose of processing such data lies in evaluating the usage of the website and in creating reports on activities on the website. On the basis of the website usage and internet usage, further services shall then be offered. Such processing of data lies in the vested interest of the website provider.
You can prevent the storing of cookies with an appropriate change of your browser settings; we would however like to point out that in that case, it may not be possible to make full use of all website features. You can furthermore prevent the collecting and passing on of the data created by the cookie and of the data related to your website usage (including your IP address) to Google as we as its further processing by Google, by downloading and installing the browser extension obtainable by clicking on the following link: browser add-on for the deactivation of Google Analytics.
In addition to or as an alternativ to this browser add-on, you can prevent the Google Analytics tracking on our websites by clicking on this link. This will install an opt-out cookie on your device. This shall prevent Google Analytics from collecting data on this website and for this browser for as long as the opt-out cookie remains installed on your browser.

Use of script libraries (Google Webfonts)

In order to display our content correctly and in a graphically appealing way, our website uses script libraries and font libraries such as, for example, Google Webfonts (https://www.google.com/webfonts/). Google Webfonts is transferred to your browser cache in order to prevent multiple loading. In the event that your browser does not support Google Webfonts or prevents its access, our content will be displayed in a standard font.
Accessing script libraries and font libraries will automatically establish a connection to the library provider. This might theoretically enable the library provider to collect library-relevant data – however, it is currently unclear if and for what purpose this occurs.
Google’s privacy policy regarding such libraries can be found here: https://www.google.com/policies/privacy/

Use of Google Maps

This website uses Google Maps API in order to visualize and display geographic information. The usage of Google Maps is connected to Google collecting, processing and using information about the usage of the map function by the visitors of the website. Further information on Google’s processing of such data can be obtained by reading the relevant privacy policy provided by Google. Their data protection centre should also allow you to change your personal privacy settings.
For more detailed instructions on how to manage the use of your personal data by Google-provided services and products can be found here.

Facebook Pixel

On our website, we use the Facebook Pixel provided by Facebook. Accordingly, we have implemented the respective code on our website. This Facebook Pixel consists of a segment of JavaScript code that loads a collection of functions with which Facebook can follow up on your user actions insofar as you have encountered any Facebook advertising on our website. If, for example, you buy a product on our website, it will activate the Facebook Pixel and save your action on our website in one or more than one cookie. These cookies enable Facebook to compare your user data (such as IP address, user ID) with the data provided on your Facebook account. Facebook will then delete this data. Such collected data is anonymous and not visible to us, and it is only usable within the frame of placing advertisements. If you are a logged in Facebook user, visiting our website will automatically be assigned to your Facebook account.
We want to display our services and/or products only to those who are really interested in them. The Facebook Pixel helps us to better tailor our advertising measures to your interests and needs. This way, Facebook users (who have allowed personalized ads) get to see advertisements that are relevant to them. Furthermore, Facebook uses the collected data for its own analyses and ads.
If you are registered with Facebook angemeldet sind, you can personally change the settings for personalized advertisements here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen selbst verändern. Wenn Sie mehr über den Datenschutz von Facebook erfahren wollen, empfehlen wir Ihnen die eigenen Datenrichtlinien des Unternehmens auf https://www.facebook.com/policy.php.

Embedded YouTube videos

We embed YouTube videos on some of our websites. These plug-ins are provided by the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a site with a YouTube plug-in, a connection is being made to the YouTube servers, during which YouTube is notified which sites you are visiting. If you are logged in to your YouTube account, YouTube is able to assign your surfing behaviour to your user profile. You can prevent this by logging out of your YouTube account prior to accessing the website.
If you start watching a YouTube video, the provider will use cookies in order to collect information on your user behaviour.

If you have deactivated the storing of cookies by Google Ads, then you won’t have to deal with any such cookies while watching YouTube videos. However, YouTube also stores non-personal usage data in other types of cookies. If you would like to prevent this, you have to block the storing of cookies in your browser.
More information on YouTube’s privacy policy can be found in the provider’s data protection regulations here: https://www.google.de/intl/de/policies/privacy/

Changes to our privacy policy

We reserve the right to adjust this privacy policy in order to meet all and any currently valid legal requirements or in order to implement changes to our services in our data protection regulations, for example as part of the introduction of new services. This new privacy policy will then apply to your next visit.

Questions for the data protection officer

In the event of questions regarding our privacy policy, please send us an email or directly get in touch with the person responsible for data protection in our organization:

Dirk Friedhoff
Business Protect
Landweg 5 A
D-58638 Iserlohn
Phone : 02371 – 8323204
Email : businessprotect@t-online.de

Terms of use for content and media files

General principles of data protection
Sierra Madre GmbH maintains this and other websites in order to provide its employees, partner agencies, trading partners and gastronomers with the opportunity of obtaining texts, pictures, logos, graphics, etc. pertaining to our products. Downloading, reproducing and using this data is each person’s own responsibility. By downloading media files, you agree to being bound by the following terms of use:
A. No guarantees
Sierra Madre GmbH understands that the media files provided on this website are accurate and complete at the time of making them publicly available. We shall constantly check these media files and keep them up to date. The media files provided here do not in any form serve as a guarantee or warranty. They especially do not serve in any form as implied guarantees or warranties with regards to their accuracy, up-to-dateness, condition, merchantability, suitability for a specific purpose or non-infringement of law and patents.
B. Rights
All rights to the media files provided on the website (especially but not limited to, texts, pictures, graphics, logos, layouts, design) lie with Sierra Madre GmbH or if applicable with companies cooperating with us, commissioned by us, or our licensors. Accordingly, you are not allowed to edit or in any other way alter such provided media files or publish such edits or changes or utilize them in any other way. The same applies to editing or in any other way altering provided media files that have been downloaded or replicated.
C. Use of media files
Downloading, printing and processing the media files provided by us is permitted only for the purpose of implementing permissible sales or marketing campaigns for our products and for private, non-commercial purposes. Any use of the media files over and above these purposes necessitates prior approval by Sierra Madre GmbH.
By downloading media files from the website, you are obliged to use them only for the purposes mentioned herein. This especially includes ensuring that the sales and marketing campaigns undertaken by you do not target persons that have not attained the minimum legal age for the consumption of the advertised products.
D. Reproducibility in print
Some of the media files provided on the website are suitable for being reproduced in print. However, the printing quality can, in spite of ensuring its optimization, be influenced by technical variables (such as, for example, printing method, paper, ink, etc.) which we cannot control. Therefore, we definitely recommend checking the provided material for its printability before printing it.
E. Disclaimer
Liability for costs or damages (actual or potential, directly or indirectly caused in any way) arising out of the use of the provided media files necessitates willful intent or gross negligence on our part or on the part of one of our legal representatives or auxiliary persons. In that event, our liability towards merchants is typically limited to foreseeable damage.
Liability for slight negligence only applies in the case of a breech of essential contractual obligations. In that event, our liability is always limited to typical foreseeable damages.
We shall assume no liability for possible lack of printing quality that can be traced back to the influence of technical variables while printing. Furthermore, Sierra Madre GmbH shall not be liable for the quality of print-outs for which the media files provided by us were not optimized prior to printing. And we shall furthermore not be liable for any costs or damages to third parties that arise out of the use of the provided media files.
This privacy policy statement was created with the help of the privacy policy generator provided by activeMind AG.